Work your business card harder
Don’t just plonk on a logo and contact details. Think of your cards as a ‘micro brochure’ and follow these tips …
- Use the reverse – it’s crying out for attention.
- Pop a map on the back and directions on the back.
- Ask a direct question that only you can answer.
- Blast on a picture of your website.
- Splash up striking images of your product.
- Highlight some of your killer benefits.
- Leave them in restaurants and bars.
- Stick them up on noticeboards in stores.
- Stick them inside magazines at the dentist.
- Give two at a time – one for them, one for a friend
by Nick West
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