Monday, 6 February 2012

Many people forget that your Business Card is your silent salesperson - it carries on your job, long after you’ve gone home. When the memory of your beautiful face and winning personality begins to fade, only your business card is left to represent you!
Here are some tips:

The bottom line is
Don’t let it harm you – like the thin card in the video which looks like it was run off on a home printer before the breakfast meeting.

Don’t buy cheap cards that look cheap
If you are going to buy cheap cards, buy cheap cards that look expensive. Use at least 350gsm card. Most of our cards are 400gsm.

Let a designer design it
A fabulous quality card with an unprofessional design looks unprofessional. It doesn’t take much time for a good designer to create a really professional design.

Do something different
Work it harder by adding a cut-out shape, a spot varnish (a ’shiny bit’) on the card. Double your selling space with a folding card, use raised print or if you’ve got a reasonable budget, try foil blocking.
visit www.leaflet.ukprint.com
by Nick West

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