A5 print and leaflet distribution london

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Leaflet Distribution: Tips on How to Advertise Your Business Through Dir...

Leaflet Distribution: Tips on How to Advertise Your Business Through Dir...: There are so many ways to market a business but most entrepreneur still prefer using direct marketing advertising. Its effectiveness has b...

Tips on How to Advertise Your Business Through Direct Marketing

There are so many ways to market a business but most entrepreneur still prefer using direct marketing advertising. Its effectiveness has been proven and tested by many business owners. Planning on using this method of advertising? Then you must read this article to learn more about direct marketing.
Take a look at the following tips on you can use direct marketing advertising to generate positive action from prospective customers.

Understand your market. Knowing your target market is just the first step. To be effective in your direct mail marketing campaigns, you need to get to know your niche more closely. Essential demographics such as their age bracket, range of income, profession, status, preferences, and other details can play a big role in putting together your marketing plan.
Conducting market research means spending more time and money but it should not be disregarded since it is an important aspect in achieving success in your direct marketing campaign.
Understand your own business. How well do you know your own company? More importantly, how well do you know your products and services? Can you confidently say that your customers will be 100% satisfied with the products or services you offer?
How do you want your market to perceive your brand name? What kind of image would you like to build in the market? What are your strengths that make you stand out from your competitors?
The above questions can help you understand your own business. Trying to appeal to everyone in the market is a tough task. You need to pick a niche and focus on your chosen market. In preparing your direct mail marketing campaign, see to it that you will be able to deliver your promises. Keep in mind that failing to meet your customers’ expectations can badly affect your company’s image for a long time.

Get your message across. Direct marketing advertising is considered to be the most effective method of reaching out to your target market. Why is this? Because you are actually launching a message to a targeted niche. Each marketing mail is sent to one specific recipient.

By conceptualizing a clear and strong message, you are helping prospective customers to remember your brand and understand the benefits of what you offer. Here again, we cannot overemphasize how important it is to spend time conducting market research.
Furthermore, perfecting a marketing copy that will encourage positive customer response is important. To come up with an effective message, consider who your recipients are and choose words that call to positive action.
In order to make your direct advertising more successful, you need to master the art of persuasion. You need to be able to do follow ups with your leads. This means repeating your mail marketing campaign to the same group of market on a regular basis, between intervals.

For instance, after a month or a few weeks, prepare to send a new batch of marketing mails to the same market. Lastly, always make sure that you track the results of your campaigns so you can make the necessary adjustments or changes quickly.
By Luie De Von

Why use leaflet distribution

Why use leaflet distribution

The crazy London weather has had me permentately posted on my favourite green chair in my living room. And as I sit here typing this post on my phone using one half of my brain and the other listening to the news telling me who will London's next mayor. I soon had an idea, why do business owners still rely on leaflet distribution?

I shall answer this like a business owner MINISTRY OF POETRY; since I had written about how the internet is killing the leaflet distribution here www.leaflet.ukprint.com. Let's call this the follow up of the post, anyway I digress leaflet distribution works. Let's put this way, the maths way; you have a new club or restaurant and you want people to fill that place. Now using the internet and television is a bit risky, remember the last post?

 If you didn't read that post, read first before reading this post.

Anyway back to the question, so you have a new club or restaurant; capacity is 1000, so you decide on just 10,000 leaflet to distribute door to door. Why the number 10,000? Sounds like a lot I know, but this how leaflet distribution works in fact this how marketing works.

For every 100 leaflet you distribute 10 people will say yes and come (assuming they're coming alone). That means with 10,000 leaflet distribution, 1000 will come to your new club and or restaurant. Pretty cool huh? And with leaflet companies like (hyperlink your business here) you have all the helping hand to get your business noticed. It could be a club or day care or even a barbers or hair dresser (hyperlink your business here) is dedicated to give more customers. Check them out will ya.

It's been real, until next time

Barbie Wambui of Ministry Of Poetry.

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leaflet distribution biggest error

LEAFLETS advertising a new recycling scheme have been binned after a neighbouring council incorrectly posted them through the doors of residents in Holmes Chapel.
The leaflets, produced by Cheshire West and Chester Council (CWAC), detail a new recycling service.
But with Holmes Chapel residing in Cheshire East, CWAC has had to apologise for the error after they were delivered to homes in the village on March 20 and 21.
A CWAC spokesman said a few hundred of the leaflets had been delivered in the village.

“The ‘Presenting your new recycling service’ leaflet is being delivered to 56,000 homes by Royal Mail’s leaflet distribution service, and we believe just a few hundred have been posted outside the borough,” he said.
“This is not a problem unique to Cheshire West and Chester Council because other neighbouring authorities’ information occasionally crosses the boundary in return. We have chosen a postage system which offers value for money to residents – a difference in price of more than 20p a leaflet.
“For those households who have received the leaflet in error a clear header has been placed on the front of the leaflet stating if you do not pay council tax to Cheshire West and Chester these changes do not affect you and to please recycle the leaflet.”

Cheshire East Clr Rod Menlove said: “We have recently been made aware a number of leaflets regarding recycling collections, from Cheshire West and Chester Council, have been delivered to homes in Cheshire East.
“We would like to reassure Cheshire East residents their current waste and recycling collection service will remain unchanged. We advise residents to disregard any leaflets which have been delivered to them regarding bin collections in Cheshire West and Chester.
“The introduction of the silver bin scheme, in 2011, has simplified the collections system in Cheshire East. This council has a highly successful waste and recycling service, thanks mainly to the commitment of our residents to recycling.”

 By J. Wilson

Business to Business Distribution

This service is designed for businesses who wish maximize their profit, create awareness of their products and services or generate new sales leads with businesses .

This is a great cost effective way of generating new sales leads and also keeping in touch with existing customers

http://www.leaflet.ukprint.com/

Door to Door distribution

Solus Method 

This type of distribution is an effective way to get your message to your target audience, control your target market and maximise your sales. This service gives you complete campaign flexibility.

How it works:

  

Your leaflet or sample is delivered on its own to your target audience, your door drop will stand out from other circulars and leaflets because of the precise planning and the location of your target customers.

Your leaflets will:

• Acquire new customers
• Boost your sales
• Highlight special events or promotions
• Gather information to build or improve upon a customer database
• Test the effectiveness of your marketing message

What we do you:

We provide you with delivering to target area, summary report,  data analysis. You'll achieve more targeted door drop campaign, solid results, and better insights into your key customers.

Hand to Hand Distribution

Our hand to hand distribution service are designed integrate with your company. This is a great cost effective way of generating new sales leads and also keeping in touch with existing customers.

• We learn all the essential tag lines and other relevant questions and answers that will be required.
• We provide you with record details of interested people in our summary report. 
•  We also wear your branded T-Shirts, jumpers, coats and caps.  

http://www.leaflet.ukprint.com/

johnny danquah

promote your business

Over the years, we have led the way in developing innovating ways in elevating your business. Leaflet distribution is an effective marketing strategy which is recognised by many companies. This method Reposition you in a competitive market place. We provide you with full details a summary report which illustrate the number of houses and per street and a drive around with your client manager who will show you the roads that where completed.

Our services are designed to:

Increasing revenue 

Promote brand awareness

Promoting new products

Increase customer database

Engaging your customers

Building customer trust

Build database list.

Experienced & local knowledge

http://www.leaflet.ukprint.com/

johnny danquah

We distribute leaflets, magazines, coupons, newspapers, magazines, catalogues, directories, pamphlets, and samples. We distribute to over 80,000 letter boxes per week -throughout London. As one of the leading leaflet distributions companies we provide.

SUMMARY REPORT

 FREE MARKETING ADVICE  

FREE PICKUP

FREE STORAGE

 Independent research conducted by the Direct Marketing Association concluded that:
o    78% of people keep, pass on, read or glance at door drops
o    48% of consumers visit a shop, send for information or buy a product after receiving a door drop
o    Between 62% and 71% of consumers claim samples, coupons and offers are useful

Carlos Slim beats Bill Gates as world’s wealthiest - Business - MiamiHerald.com

Carlos Slim beats Bill Gates as world’s wealthiest - Business - MiamiHerald.com

A new tool allows users to estimate the data privacy risk of using a website based on how it handles their personal tracking data.
Privacy Score has so far analysed 1,461 of the most trafficked websites and ranked them on their collection and use of personal data, scoring them out of 100.
It also shows how many third-party companies may be tracking people via each site. The tool gives points breakdowns for various activities, such as sharing personal data (names, email addresses and phone numbers) deleting data promptly when an account is closed, and notifying users if government agencies request user data.
Major sites such as Google and Twitter have been graded 85 and 95 respectively, reflecting their concerns for users’ rights and privacy. American retailer JC Penney, on the other hand, got just 50 points, and electronics store Target, 48. The average score across all sites graded so far is 71.
Jim Brock, founder of Privacy Score, says, “We show this to websites and the first question they ask is, ‘how do I get my score up?’ We tell them, you have to talk to the people who track on your site and tell them, you need to delete data, and be more explicit about what you do with data.”
Brock says his service is provided “to help solve a big problem for web users: how to understand the privacy risks they take every day online”. Transparency of this kind can only be positive, allowing users to see your trustworthiness, and helping you to show it.
byG. Brown
www.leaflet.ukprint.com
johnny Danquah

Barclays launches mobile payment transfer app

Barclays has launched Pingit, a free mobile app which will allows its customers to send money by keying in the recipient’s mobile number.
The app, available to download for iPhone, Android and BlackBerry handsets, allows users to send money without disclosing their bank account number. Instead, transfers are protected by a five-digit security code set by the user.
People don’t need to download the Pingit app to receive money but they do need to register for Pingit by giving Barclays their mobile number.
Barclays claims transfers will be as safe as normal internet banking ones. It expects the service to be most popular among friends and family sending money, as well as sole traders receiving payment for services.
Discussing the marketing campaign behind the app, Guy Herrington, interim marketing director for Barclays UK retail and business banking, said: “Barclays Pingit is a fantastic proposition that, by its nature, lends itself to the social and digital spaces driving word-of-mouth recommendations and viral growth.”
Industry analysts believe Barclays’ entry into the mobile payment market will be followed by the introduction of similar payment solutions from other banks, as well as retailers and big brands.
by G Brown

www.leaflet.ukprint.com
johnny danquah

Work your business card harder

Work your business card harder

Don’t just plonk on a logo and contact details. Think of your cards as a ‘micro brochure’ and follow these tips …

1. Use the reverse – it’s crying out for attention.
2. Pop a map on the back and directions on the back.
3. Ask a direct question that only you can answer.
4. Blast on a picture of your website.
5. Splash up striking images of your product.
6. Highlight some of your killer benefits.
7. Leave them in restaurants and bars.
8. Stick them up on noticeboards in stores.
9. Stick them inside magazines at the dentist.
10. Give two at a time – one for them, one for a friend

by Nick West

Top Tips for Advertising in a Recession

Here’s today’s brief but useful input on your advertising spend which is often (mistakenly) the first item people cut:

1. Don’t stop. As rivals retrench, you’ll gain a greater ’share of voice’ by promoting yourself more. In the recession of the early ’90s, with new car sales in freefall, Renault boosted its profits with the Papa/Nicole Clio ads.
2. Change your focus. Replace gimmicks with a concrete promise of value and reliability. Reassure your customers: show how you can meet their needs.
3. Know your customers. How are they responding to the downturn? What are they spending and, most importantly, what do they want? Your existing customers will look to trusted brands - don’t lose them.
4. Cut through the gloom. Showing the confidence to invest in promoting your brand sends out the message that you’re in it for the long haul.
5. Use your budget wisely. Perhaps swap bigger, longer ads for smaller, more frequent ones to maintain your presence. Try to create word-of-mouth buzz with online activity, from social networking to blogs. And shop around - ad rates should now be more competitive.
6. Measure it. When budgets are tight, your advertising has to do the job. Consider online ads, direct marketing, coupon promotions and point of sale, all of which show tangible results.
7. Keep it going. A recession may be a choppy part of the economic cycle, but the same basic business sense applies. An approach that works during a recession will fare even better when things pick up.

(Courtesy of www.managementtoday.co.uk)

Many people forget that your Business Card is your silent salesperson - it carries on your job, long after you’ve gone home. When the memory of your beautiful face and winning personality begins to fade, only your business card is left to represent you!
Here are some tips:

The bottom line is
Don’t let it harm you – like the thin card in the video which looks like it was run off on a home printer before the breakfast meeting.

Don’t buy cheap cards that look cheap
If you are going to buy cheap cards, buy cheap cards that look expensive. Use at least 350gsm card. Most of our cards are 400gsm.

Let a designer design it
A fabulous quality card with an unprofessional design looks unprofessional. It doesn’t take much time for a good designer to create a really professional design.

Do something different
Work it harder by adding a cut-out shape, a spot varnish (a ’shiny bit’) on the card. Double your selling space with a folding card, use raised print or if you’ve got a reasonable budget, try foil blocking.
visit www.leaflet.ukprint.com
by Nick West

Why Invest In Design?

It makes commercial sense.

We could have chosen to print a big picture of a mighty oak tree and the symbolism of a tiny little acorn. Or we could have written some really lovely things, using fluffy words and clever language. There’s a good chance that would have persuaded you that design is worth investing in. But no. There's a good reason why you should invest in design and it’s measured in one thing. Cold. Hard. Cash.
The Design Council conducted a national survey of firms and identified those where the use of design had made a direct impact on a number of measures, such as competitiveness, market share and turnover. They called these businesses “design alert” and here’s what they found...

Who Do We Design For?

People just like you.

Our clients come from all over the place. Some are big, some are small, some are “extra-medium”. We work with a diverse range of businesses, charities, not-for-profit organisations and individuals. They’ve all got one thing in common. They all have a need — a need to promote an event, an activity or simply themselves. And we help them. Eyes left. See what they say about us.
You’re reading this because we'd like to work with you. You fit our profile. We could make beautiful design together. So what do you say? How about it?

How Much Does Design Cost?

There’s really two questions here.

The first: how much does BAD design cost? The answer is sadly, an awful lot. You don’t get a second chance to make a first impression. People judge you. If you present yourself well, they’ll trust you. If your marketing looks amateur, you’ll turn them off. They’ll make an instant impression of what you’re like to do business with.
In this economic climate, we all need to make sure we’re not missing out on valuable opportunities, just because we’re putting potential customers off.
The second question: how much does GOOD design cost? That’s a lot more straightforward. Our main Buying Guide is packed with loads of fixed price printing deals. Find the item you’re interested in and look for the little artwork logo next to it. Then simply check the price in our Creative Services and Artwork Package Guide. That’s the starting price we’d expect to charge and will depend on what you’d like to achieve — give us a call to chat through the options.

What Could We Do For You?

Whatever you’d like us to.

Some clients send us their artwork files ready to be checked. Others are happy to write their own copy and organise their own photography — they just send us all the bits electronically and we assemble them, following their detailed design brief.
Some clients have been using the same marketing material for years... and getting the same results. They ask us to take a fresh look at what they’re doing and suggest improvements. Take a look at some of the “before” and “after” shots on the left.

Posted by printing.com

Leaflet Masterclass

Leaflets are so versatile, it’s no surprise so many of our customers find them an essential part of their marketing. Whether they’re being popped through letter boxes, inserted into newspapers, posted out or propped up on the counter – they look great in glorious full colour and are incredibly low cost.
Many things will affect the response you’ll get from your leaflet campaign. Answer these questions and make your leaflets work harder for you:

Who’s Your Target Market?
Who are you trying to reach? Are you selling to consumers or businesses? Where do they live? What industry are they in? What age group? If you can’t answer these questions, you’ll find it a bit trickier to find the right way of targeting your market.

What’s Your Point, Caller?
Presumably you’re investing in marketing to win more business. We do it all the time, so there’s no need to be shy. Think about what makes you different or special. What problem can you solve? What need can you satisfy? What’s your Unique Selling Point – your USP? Why should they buy from you?

What’s In It For Me?
We’ve seen leaflets which are no more than business cards – a name, a number and maybe a list of stuff they do. When you get a leaflet like that, what do you do? Save it or bin it? The most effective leaflets use time-bound offers. Maybe “half price this month”, “free teddy with every quote” or “free consultation during November.” Think really hard about offering an incentive – and the level of it. “5% off” may be enough to get some interest… but what would “25% off” do to the response?

What Do You Want Me To Do?
What’s the next step? You don’t need to close the deal there and then (although, if you can, do it!) Tell them what you want them to do next. “Call now for a free sample”, “Bring this leaflet to…” or “Email us for a quotation.” Spell it out. Make it easy for them to buy from you.

How Will You Reach Me?
There are many ways to get your message out. First or second class post is highly targeted, but quite pricey. Try inserts in a local free newspaper, or pay some local kids to do a leaflet drop. For a more targeted approach try an insert in a magazine read by your target market. Selling crochet saddles? Put an insert into ‘Your Pony Magazine’.

What Will It Look Like?
We’d recommend that you spend at least 30% of your budget on design. Design can mean the difference between success and failure. A badly designed leaflet may do more damage than you think. There’s no such thing as a second impression, so get it right first time. We can help. Design is our business, after all. Talk to us.

When’s The Best Time?
This will depend on what you’re selling, although according to the Direct Marketing Association, October is the prime time for inserts. You’ll probably get a lower response in summer months, since your recipients may be sunning themselves in Benidorm or Barbados. At Christmas, your message will have to work harder to compete with all the others.
Anything Else?
Leaflets are a wonderfully effective marketing tool… when they’re used correctly. We want you to be successful for selfish reasons – you’ll invest more with us if you are. Let us help you succeed – get us involved from the start. And, good luck! by Nick West

Top 7 Most Popular Coupon Websites

These sites give you the opportunity to get upto 80% discount.

1. gumtree deals
2. Kgb
3. Groupon
4. living social
5. retailmenot
6. MyVoucherCodes
7. Kelkoo Select

Top 10 Best Flash Websites of 2012

1. Being Henry
2. The Museum of Me
3. We Choose the Moon
4. Moodstream | Getty Images
5. Monoface
6. Waterlife
7. Infinite OZ
8. Get The Glass
9. Marc Ecko
10. Dave Werner's Portfolio

10 ways to increase your page ranking

Top 10 Most Popular Social Bookmarking Websites

1. Twitter- 250,000,000 - Estimated Unique Monthly Visitors
2. Digg- 25,100,000 - Estimated Unique Monthly Visitors
3. StumbleUpon -  17,500,000 - Estimated Unique Monthly Visitors
4. Reddit- 16,000,000 Estimated Unique Monthly Visitors
5. BuzzFeed - 14,500,000 - Estimated Unique Monthly Visitors
6. Delicious - 5,500,000 - Estimated Unique Monthly Visitors
7. tweetmeme - 5,450,000 - Estimated Unique Monthly Visitors
8. FARK - 1,850,000 - Estimated Unique Monthly Visitors
9. Slashdot -  1,700,000 - Estimated Unique Monthly Visitors
10. friendfeed- 1,500,000 - Estimated Unique Monthly Visitors
    
    
    
    

How to Increase your income

TO FIND OUT HOW TO INCRESE YOUR INCOME PLEASE VISIT

WWW.LEAFLET.UKPRINT.COM

Double Dip Recession, Increase Revenue Under our Spotlight; With Direct marketing

A double dip recession is triggering concerns of a nationwide backlash against businesses and consumers. As a result, Leaflet distribution Solution, a premier provider of door to door distribution, hand to hand distribution and business to business distribution. These services help companies thrive in an ever changing business climate.

The company unveiled details program that will increasing revenue,  promote brand awareness,  promoting new products, increase customer database,  engaging your customers, building customer trust, build database list. Leaflet Distribution Solution is encouraging all companies to be proactive. Diversity strategy prepares businesses of all sizes to manage their marketing budget and crackdown on unsuccessful marketing techniques. Our service improves working conditions, strengthens employee relationships, increase revenue and can help limit redundancy people.

Because the governments advocates predict a double dip recession, direct marketing could set a precedent for other businesses, Leaflet Distribution Solution’s position is that the time is now for every business to take steps to improve its marketing strategy and marketing policies. Experts say 78% of people keep, pass on, read or glance at door drops whilst the average person only spends 2 seconds looking at a billboard advert.

Our offers include:

• Free pickup
•Free Marketing advice
• Free Storage

You can now save on your marketing budget, save your money for more important business purchases.

To learn more about Leaflet Solution, visit their website at http://www.leaflet.ukprint.com

Give the customers what they want

The promotion is a move away from its recent price lead marketing under the Big Price Drop banner and uses the strapline “A Helping Hand from Tesco.”
Tesco is offering customers a £5 voucher for every £40 shop that can be redeemed against their next £40 shop. The ads appear in all national newspapers.

Small businessess need to follow this example and offer customers a month watering deal that will draw them in.........................

Nissan launched a direct mail campaign

The AVM system includes a camera system designed to make parking easier and has cameras on the front, back and sides of the car and sends real time images to dashboard so that the driver can get a bird’s eye view of the car and its surroundings.
The DM and email campaign, created by TMW, invites drivers to book a test drive of the car at a local dealer.

www.leaflet.ukprint.com

Don’t let price arrest Direct Marketing progress

Direct marketing and sales promotion spend increased by 0.6% as investment in internet advertising and search rose 13.4% and 14.9% respectively.
Conversely, spending on traditional media such as TV, press and radio dropped 0.2%.This is no short-term trend.
Previous quarters painted a similar picture as consumer facing brands looked to direct marketing for short-term volume increases to offset weakening consumer confidence.
This is a fillip for DM and should be used to stake a claim for its future use. Direct marketers, however, face difficulties that could stunt its recent growth.

Last week, saw new postal services regulator Ofcom publish non-confidential responses to its consultation on the future regulation of the Royal Mail.
To recap, out of a host of proposals, one prompted universal ire among those that have an interest in the future success of direct mail.
The price controls Ofcom proposed, that have restricted Royal Mail from setting higher charges for delivering bulk advertising mail,
should be removed in return for the promises of improved efficiencies on the part of the postal operator. Removal of the controls would
deter those taking advantage of the cost effectiveness of mail from returning to it in the future, detractors argue, while those in favour
(Royal Mail) say that it is necessary to allow the orgnaisation to increase revenue and stay afloat.

The plans were immediately denounced by interested parties such as the Direct Marketing Association, entirely predictably.
However, direct mailers themselves are now publically warning about the cost of removing restrictions. Nationwide Building
Society, as one of the UK’s biggest financial services firms and by definition, therefore, one of the biggest direct mailers, said in
its response that recent and future plans would only hasten “acceleration of projects to communicate with customers through other channels”.

I wager that Nationwide is not alone in its industry or among those that use advertising mail extensively. Ofcom needs to heed such warnings
before rubber stamping proposals. Royal Mail should not be able to price hike the channel out of marketers’ minds. It is through modernisation
and efficiency improvements that Royal Mail will succeed and only then can it justify price increases.If this does not prove to be the case, then
the improvements observed by Bellwether may prove to be a blip.


www.leaflet.ukprint.com
Marketing Week

Peugeot celebrates “new car joy”

Peugeot celebrates “new car joy” News Marketing Week

leaflet distribution

Over the years, we have led the way in developing innovating ways in elevating your business. Leaflet distribution is an effective marketing strategy which is recognised by many companies. This method Reposition you in a competitive market place. We provide you with full details a summary report which illustrate the number of houses and per street and a drive around with your client manager who will show you the roads that where completed.

Our services are designed to
Increasing revenue 
Promote brand awareness
Promoting new products-
Increase customer database
Engaging your customers
Building customer trust
Build database list.

visit us for how we can help your business